HPCC Systems blog contributors are engineers and data scientists who for years have enabled LexisNexis customers to use big data to fulfill critical missions, gain competitive advantage, or unearth new discoveries. Check this blog regularly for insights into how HPCC Systems technology can put big data to work for your own organization.
One of the major challenges facing financial institutions is customer attrition, or churn. Studies suggest it costs five to seven times more to attract new customers than it does to retain current customers. Studies have also shown that companies are more likely to retain customers who engage frequently with a product or service.